The Best Examples of Rendering in Advertising

There are a number of factors that have driven the use of rendering in advertising, from the cost of complexity of using standard photography to the natural advantages offered by photo-realism. After all, photo-realistic images can showcase products in an appealing and engaging light, while also communicating their main selling features more clearly to customers.

Despite this, rendering products (particularly those still at the concept stage) requires a specific skill-set, especially in the competitive world of advertising. So, here are two of the best examples of how photo-realistic renders can add value to modern advertising campaigns: –

Capturing the Penguin Books’ Brand



Whether you are advertising a product or looking to drive brand awareness, high quality renders can help to communicate by clear and abstract messaging. Take the example set by Penguin books, for example, which partnered with the Y&R Kuala Lumpar advertising agency to raise awareness about its numerous architectural editions.

The result is this impressive, towering structure, which clearly replicates the shape of the publisher’s world-renowned logo. Its vastness also represents that the amount of information that sits within Penguin’s collections, while its unfinished nature reinforces the brand’s sustained pursuit of growth and excellence.

Altogether, this photo-realistic render does an excellent job of engaging and raising awareness, both from a visual perspective and the communication of key messages.

Back to Basics with Staedtler



When it comes to communicating messaging through visuals, however, this advert by German pen company Staedtler remains our personal favourite. These stunningly rendered pencils capture the very purpose of the brand, which continues to resist the advances of technology by creating classic drawing tools for architects.

Not only this, but the use of sculpted tips (which have been moulded to reflect iconic landmarks) also speaks to the global and aspirational nature of the brand. The image also plays with scale in a creative and visually striking way, reinforcing the importance and influence of the brand’s products in the digital age.

Above all else, this is a spectacular render which takes a simple, mundane product and transforms it into a captivating proposition for customers. 

If you agree with us that these images are stunning and extremely effective marketing tools, you may well want to start using renders to advertise your own products. We can help with this at, so why not get in touch with the team today to find out more?

How Are 3D Renders Changing the Way That You Shop ?

In the digital age, there are numerous things that have impacted in the typical shopping and consumer experience. From the emergence of e-commerce at the turn of the century to the way in which VR will soon allow consumers to interact with products in a virtual environment, the process of sourcing and purchasing goods almost unrecognisable in comparison with previous generations.

The concept of three-dimensional rendering is also having a profound impact on the way in which we shop, although this is not necessarily obvious to the untrained eye. Make no mistake; however, photo-realistic images are gradually replacing traditional photography, while creating new opportunities for forward-thinking brands and their consumers alike.



So, how exactly are 3d renders altering the way in which you shop? Consider the following: –

Pushing Boundaries to Excite the Consumer’s Mind

Photo-realistic renders are more prominent in some markets than others, with the automotive sector offering a relevant case in point. An estimated 80% of promotional imagery within this space is now created digitally, as opposed to just 20% 10 years ago. Over time, auto brands have also learned how to leverage this technology to push new boundaries and showcase their products in a more aspirational light.

This is a lesson that all markets can heed, but particularly those looking to sell high-end products. After all, 3D rendering enables companies to replicate any physical background or setting for their product, whether they are looking to highlight a core selling point or simply present their offering in a more engaging, aspirational environment.

This not only informs and excites the mind of the consumer, but it may also offer a competitive edge outside of what your product has to offer.

Customers Can Now Make Purchasing Decisions Earlier

Historically, customers would have to wait until a product was released before making a truly informed decision. 3D rendering has changed this state of affairs, however, as it allows companies to create accurate, photo-realistic images of product concepts that have yet to be manufactured.

Evident in the smartphone and automotive markets (where renders are often used to showcase key design elements), these images can capture the attention of consumer’s ahead of time and help brands to steal a march on their competitors.

From the perspective of customer, this also enables them to save time by making purchasing decisions earlier, allowing them to complete pre-orders or compare the market for the best possible price.

3D Renders Can be Combined With Augmented Reality to Inform Customers

Have you ever wanted to buy a car or piece of furniture but were unsure as to whether it would suit (or fit) a particular space? This is an issue that 3D renderings can help to resolve, and not only due to their accuracy or the excellent use of scale.

In 2013, 3D rendering techniques were combined with augmented reality to create the Dodge Dart mobile app. This innovative tool allowed customers to access a rendered image of the dart their iPhone camera, which could then be positioned to replicate how the car would sit on their driveway or in their garage. This instantly helped to inform customers in a tangible way, improving the value proposition of the product and guiding them to the right decision.



With augmented reality now increasingly accessible, this is a technique that can be used across multiple, product-orientated markets. This is a significant space to watch, while it may yet have the most profound impact on shopping and consumerism in the future.

There’s no doubt about it; concepts like photo-realism and augmented reality will continue to change the way in which consumers shop in the future. If you would like to learn more about these technologies and how your business may benefit from them, contact the team at your earliest convenience.

Do You Have What it Takes to Be a 3d Render Artist? Let’s Find Out

While the nation’s unemployment rate may have tumbled to a record low of 4.8%, the lack of skilled job opportunities remains a significant cause for concern. This is something that visual and render artists can testify to, particularly in an age where some employers have yet to fully appreciate the benefits of photorealism and 3D technology.

There is no doubt that this is beginning to change, however, and in this respect there has never been a better time to pursue a career as a visual or render artists.

The question that remains, however, is whether you have what it takes to make  this objective a reality? Let’s consider the following skills and attributes that will be crucial to your success: –

A Willingness to Constantly Improve and Develop Your Skills



As an increasingly influential and cutting-edge technology, rendering places huge demands on visual artists. Most importantly, it requires them to maintain an open and ambitious mind, and one that is constantly seeking out ways of developing new skills.

This mind-set is something that has shaped our own experience at, as we have strived to partner with some of the nations’ most reputable course providers and CGI trainers. As a result of this, own own team of artists are consistently being challenged to develop new skills and rendering techniques, while understanding how and when to apply these.

Make no mistake; this is something that will be become increasingly important in the future, as pace of technological advancement quickens and the capabilities of photo-realistic renders continue to evolve.

Knowledge of One or More Programming Language



While this is not typically a prerequisite for working as a render artist, having knowledge of a programming language can dramatically increase your appeal as a candidate.

In technical terms, this will enable you to produce more complex and diverse visual effects, which in turn translates into a wider range of potential solutions to an employers’ challenges. Beyond this, the process of learning a relevant programming language alters your outlook and encourages you to approach visual challenges from alternative perspectives.

Above all else, learning one or more programming languages helps you to develop a greater understanding of rendering processes and the tools that you use to create photo-realistic imagery.

An Appreciation of Mathematics and Physics



While topics such as maths and psychics are notoriously complex and hardly renowned for boasting a fun factor, they are central to the processes that underpin rendering. Look at the basic sphere, for example, which is constructed using mathematical principle and the concept of fluid simulation. Similarly, geometry may be considered to be the founder of contemporary rendering, as it is concerned with factors such as the size, shape and relative position of figures within any given space.

The same principle applies to trigonometry, which explores the connection between lengths and angles and has played a pivotal role in computer graphics since the mid-1990s.

While there is no requirement for you to be an expert in these fields, a rudimentary level of knowledge is something that can help you to understand more complex propositions. It also helps the process of composition and the effective use of scale, which ensures that 3D renders have the desired visual effect.

At, we understand what it takes to be a successful visual artist, and make numerous resources available to empower our own employees. To learn more about our work and the advances that we have made in the market, why not check out our portfolio or speak to one of our team today?


The Role of 3d Renders in Advertising and Marketing

Marketing is a continually changing practice, and one that is increasingly reliant on visualisation. In fact, studies suggest that 37% of marketers now cite visual content as the second most important communication vehicle for their business, second only to the diverse and rewarding practice of blogging.



While visual content has become increasingly important to marketers, however, the way in which imagery is produced has also evolved significantly over time. More specifically, brands are now far more inclined to create photorealistic, three-dimensional renders that showcase their products in the best possible light, rather than relying on staged photography and time-consuming retouching processes.

With this in mind, it is worth appraising the role of 3D renders in the marketing and advertising space, while considering the advantages that they offer over traditional photos. 

What is the Role of 3D Renders in the Marketing World?

 In simple terms, the role of three-dimensional renders is to showcase products and their unique features in a visually striking manner, while also eliminating fundamental marketing channels such as language barriers. This is particularly true for brands who are attempting to reach new and globally diverse markets, as photorealistic imagery makes an instant statement that can simultaneously engage, educate and excite customers.

The same can be said for traditional photographs, of course, as they also eliminate language barriers and can be used to showcase the visual appeal of your products. 3D renders build on these natural advantages to increase the visual impact of your products, however, while also creating new opportunities for marketers.

Traditional photographs can eventually deliver an exceptionally high quality image, for example, but only after significant retouching and colour cast corrections. This makes the process of capturing and refining standard images far from cost-effective, while it also consumers a great deal of time and effort. In contrast, 3D rendering processes replicate the concept of photorealism far more efficiently, creating perfect images every time while enabling artists to control external conditions and establish an ideal light source.

Bringing Product Concepts to Life: The Contemporary Role of 3D Renders in Marketing

While these advantages deliver considerable cost and time savings to businesses, 3D rendering has also forged a new and exciting role in the marketing realm recently. As techniques have advanced, for example, brands have also been able to create photorealistic renders of products that do not yet exist, bringing concepts to life and making it far easier to present ideas in the process. The same principle can be applied to housing, where developers can visualise and present layouts before a single wall has been built.



Not only this, but such technology also enables marketers to understand each product’s unique features and selling points in closer detail. This information can also be delivered at an earlier stage of the product’s life-cycle, affording marketers plenty of time to clearly define these features and translate them into benefits that customers can easily understand.

In this respect, photo-realistic, 3D renders are playing an increasingly influential role in the marketing and advertising world, particularly as brands look to define a purpose for their products and communicate these clearly to expectant customers.

If you wish to learn more about this or are keen to make 3D rendering a key component of your marketing efforts, why not contact our team at today and speak to one of our talented, visual artists? We are ready and waiting to take your call.