Marketing is a continually changing practice, and one that is increasingly reliant on visualisation. In fact, studies suggest that 37% of marketers now cite visual content as the second most important communication vehicle for their business, second only to the diverse and rewarding practice of blogging.
While visual content has become increasingly important to marketers, however, the way in which imagery is produced has also evolved significantly over time. More specifically, brands are now far more inclined to create photorealistic, three-dimensional renders that showcase their products in the best possible light, rather than relying on staged photography and time-consuming retouching processes.
With this in mind, it is worth appraising the role of 3D renders in the marketing and advertising space, while considering the advantages that they offer over traditional photos.
What is the Role of 3D Renders in the Marketing World?
In simple terms, the role of three-dimensional renders is to showcase products and their unique features in a visually striking manner, while also eliminating fundamental marketing channels such as language barriers. This is particularly true for brands who are attempting to reach new and globally diverse markets, as photorealistic imagery makes an instant statement that can simultaneously engage, educate and excite customers.
The same can be said for traditional photographs, of course, as they also eliminate language barriers and can be used to showcase the visual appeal of your products. 3D renders build on these natural advantages to increase the visual impact of your products, however, while also creating new opportunities for marketers.
Traditional photographs can eventually deliver an exceptionally high quality image, for example, but only after significant retouching and colour cast corrections. This makes the process of capturing and refining standard images far from cost-effective, while it also consumers a great deal of time and effort. In contrast, 3D rendering processes replicate the concept of photorealism far more efficiently, creating perfect images every time while enabling artists to control external conditions and establish an ideal light source.
Bringing Product Concepts to Life: The Contemporary Role of 3D Renders in Marketing
While these advantages deliver considerable cost and time savings to businesses, 3D rendering has also forged a new and exciting role in the marketing realm recently. As techniques have advanced, for example, brands have also been able to create photorealistic renders of products that do not yet exist, bringing concepts to life and making it far easier to present ideas in the process. The same principle can be applied to housing, where developers can visualise and present layouts before a single wall has been built.
Not only this, but such technology also enables marketers to understand each product’s unique features and selling points in closer detail. This information can also be delivered at an earlier stage of the product’s life-cycle, affording marketers plenty of time to clearly define these features and translate them into benefits that customers can easily understand.
In this respect, photo-realistic, 3D renders are playing an increasingly influential role in the marketing and advertising world, particularly as brands look to define a purpose for their products and communicate these clearly to expectant customers.
If you wish to learn more about this or are keen to make 3D rendering a key component of your marketing efforts, why not contact our team at 3drenders.co.uk today and speak to one of our talented, visual artists? We are ready and waiting to take your call.