Let’s start with a basic assertion; virtual reality (VR) has well and truly arrived in the mainstream market. This is just the beginning too, with Digi-Capital already predicting that the industry will be worth a staggering $30 billion by the year 2020 and Goldman Sachs suggesting that the medium will be bigger than television by 2025.
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To many, 2017 is set to be a breakthrough in the 3D printing industry. While we have already seen widespread evolution within the sector, it is generally accepted that the next decade will bring even greater levels of innovation and more exciting opportunities for brands.
There are a number of factors that have driven the use of rendering in advertising, from the cost of complexity of using standard photography to the natural advantages offered by photo-realism. After all, photo-realistic images can showcase products in an appealing and engaging light, while also communicating their main selling features more clearly to customers.
A growing number of businesses are now eschewing traditional photography in favour of photorealistic renders, which deliver a number of logistic and cost advantages in the modern age.
Not everything that shines is always golden, however, and leveraging rendering technology to drive your advertising campaigns is no exception to this rule. It is crucial that you have both the knowledge and technical proficiency to execute photorealistic and high quality renders, for example, otherwise you will undermine your marketing efforts and potentially confuse your product proposition.
A quick glance at the image below is all that it takes to confirm just how far computer graphics have come during the last few years. This shot captures a high resolution, 4K screenshot of Watch Dogs’ protagonist Aiden Pearce, while presenting incredible levels of details and the type of facial clarity that is now standard among console games.
Marketing is a continually changing practice, and one that is increasingly reliant on visualisation. In fact, studies suggest that 37% of marketers now cite visual content as the second most important communication vehicle for their business, second only to the diverse and rewarding practice of blogging.