In the digital age, there are numerous things that have impacted in the typical shopping and consumer experience. From the emergence of e-commerce at the turn of the century to the way in which VR will soon allow consumers to interact with products in a virtual environment, the process of sourcing and purchasing goods almost unrecognisable in comparison with previous generations.
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While the nation’s unemployment rate may have tumbled to a record low of 4.8%, the lack of skilled job opportunities remains a significant cause for concern. This is something that visual and render artists can testify to, particularly in an age where some employers have yet to fully appreciate the benefits of photorealism and 3D technology.